Applebee's Services, Inc.
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Overland Park,
KS
Discover Applebee's:
--Competitive salary commensurate with experience
--20% of base salary annual bonus opportunity
--Medical, Dental, Vision
--401(k) Retirement Plan: The Company currently matches 100% of the first 3% of pay you contribute and matches 50% of the next 2% you contribute
--Deferred Compensation Program
--$75 in Applebee's gift cards per month to use in any way you want!
--Flexible Dependent and Health Spending Accounts
--Life Insurance at one and a half times your annual salary
--Supplemental Life Insurance for you and your dependents
--Domestic Partner Benefits
--Pay for Performance culture where you will be rewarded for your performance based on agreed upon performance objectives and target performance ratings
--2 weeks vacation per year
--2 personal days per year (Philanthropy & Employee Choice)
--10 sick days per year
--Business casual dress
--Free soda at our Support Center Headquarters building!
Equal Employment Opportunity:
Applebee's is an Equal Opportunity Employer.
Key Accountabilities:
Social Media and Digital Content Creation and Management
¿ Partner with SVP marketing to develop social media and digital content creation and content management strategy for the Applebees brand.
¿ Develop annual calendar of ¿news¿ events to build relationships with guests, enhance the brand and link social phenomenon to business results.
¿ Align organization and franchise marketing councils
¿ Lead agency partner in building social media and digital content
¿ Partner with marketfusion to measure results
Web Site Management
¿ This position will lead Applebees.com on line content and messaging from an overall strategic level.
¿ As our primary messaging face to the on line community our goal is provide appropriate content that reflects the Applebee¿s brand positioning.
¿ Working with the Brand Managers and Creative team to ensure that all online content, promotions, messaging etc., are in line with the strategy.
¿ Work closely with Information Management to ensure that content management programs fit within the appropriate architecture.
¿ Ensure the appropriate legal approvals have been realized.
¿ Work closely with Director of Communication to ensure that we are sending the appropriate message to our online community. Support additional on line marketing messages as appropriate.
CRM/Loyalty
¿ Manage the company¿s marketing efforts in the area of loyalty programs based on strategic company objectives.
¿ Work closely with Information Management to ensure that all programs fit within the appropriate architecture and can be implemented with the desired traffic driving and loyalty driving goals.
One to One Marketing
¿ Lead our one to one marketing communications efforts.
¿ Work with our agency partners on database collection, management and email deployment.
¿ Manage the National email marketing calendar that will set by the National brand team.
Marketing Portal
¿ Responsible for managing the portal and ensuring appropriate communication items are posted as intended.
¿ Collaborate closely with Information Management to define and manage content management architecture and processes.
¿ The Marketing Portal will reflect a collaboration of company supported programs (Ad builder, creative approvals process, file sharing needs etc).
Agency Management
¿ Manage the digital marketing strategy in conjunction with the Company Brand Managers/Director.
¿ Manages the respective agency partners as it relates to the day to day and long range execution of these plans.
Digital Community Team
¿ This position will also serve as the Marketing Representative on the Digital Community team.
¿ The Digital Community may include Franchise best practice sharing from a local marketing perspective.
Experience in Similar Role:
7-10 years Marketing experience, either Client or Agency side in a retail, CPG or restaurant environment
Competencies Needed:
¿ Consumer Orientation
¿ Analytical Skills
¿ Superior Verbal/Written Skills
¿ Champion of ideas
¿ Innovation/Creativity
¿ Results Orientation
¿ Collaboration/Teamwork
Desired
Digital native that can communicate and influence digital immigrants.
Wireframe and content management experience a strong plus
Education, Training & Certification:
Bachelor¿s Degree in Business Administration, Marketing, Communications or related field
MBA a plus
Applebee's, with more than 1,900 restaurants across the U.S. and in 16 other countries, is the largest casual-dining restaurant concept in the world. Our high standards have earned us prestigious awards, including Chain of the Year (Restaurant Hospitality magazine); and Heart of the Workplace, Top Performer in Management Retention and Catalyst (People Report). Chain Leader magazine also named us one of the Best Places to Work, and a Parents magazine poll found Applebee's to be the Favorite Family Restaurant. But we're not taking our success for granted,we keep working to improve our concept, our menu, our service and our careers. That's why we're still growing,and why you shouldn't miss an opportunity this good.
Overland Park, Kansas
Overland Park, KS
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